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How Much Does A Mobile App Cost?


This is one of the most frequently asked questions by clients & entrepreneurs!


The question is driven by the mobile app craze which does not look its going to subside any time soon. According to “smart phone users spend 89% of their time using mobile apps”. As per same report “world wide mobile app revenues is expected to reach $77B by 2017”. These numbers look extremely promising, and its no surprise that clients & entrepreneurs want a piece of it, to engage their customers or as a new business venture…


My answer is always the same and is simply: What is your objective?

Is the app going to solve a “Pain” that your prospects are facing? – Bey2oulak is addressing a traffic “Pain”. Is it an interactive game – Candy Crush Saga is an engagement monster; are you going to be selling on-line, or is it a tactical app for an event – Exhibition…etc.


In addition to the above questions, there are a number of other factors to consider before making up your mind:

Speed of Access: Content on a mobile optimised site can be accessed through a simple search, or a click on a URL, as opposed to an application where the user has to first download and install the app, before accessing the content.
Search: Mobile websites are much easier to find via search engines, and google (starting April 21st 2015) will give higher ratings (and accordingly position on first page) to mobile optimised / friendly sites (not applications).
Compatibility: When building a mobile app, at least two operating systems will be addressed; namely Android and iOS – while a mobile optimised site will be compatible with any screen size or operating system. In addition, mobile websites have a URL, which makes it easily integrated into any type of mobile marketing initiatives, i.e… sms, QR Code, NFC…etc.
Sharing: Mobile websites can be simply shared or book-marked, accordingly has a much broader reach than an application.
Shelf Life: According to numerous sources, almost 50% of downloaded apps are deleted on the first day and around 35-40% of the remaining apps are deleted within 30 days; unlike a mobile site which cannot be removed from your phone. Check your phone for the number of apps you actually use on regular basis…
Time investment: The time (and consequently money) needed to develop an application is by far greater than a mobile website. Even with the “template” based apps, it requires more time and money to develop, test for compatibility (and bugs), deploy to the corresponding app store & most importantly marketing (pushing for downloads)
Does this mean that apps are no longer needed? Absolutely not, apps are very much part of the fabric of the mobile life we are currently living; yet it has to have a purpose or address a certain pain that requires the user to be hooked to it. For example, Uber is an amazing on the go service that requires an app; Amazon has one fantastic application for shopping;…etc

The question of app vs. mobile site will probably linger on for quite some time to come, if you are unsure of which is better for your business, please contact us and we can help.




Stop getting those annoying Facebook game requests!

Game invites on Facebook are quite annoying, especially when you are not playing that game. You first politely ask your friends (through posting a status update) to stop sending you the invites. When you do that for a few times and still get invites, a more radical message is needed:


candy crush stop











When that does not work either (it usually doesn’t), you start posting something like this:


Screenshot 2014-09-23 15.23.54








followed up by this:


Screenshot 2014-09-23 15.24.01








There is actually a much easier way to stop receiving those game invites without the need to unfriend (unless its an excuse to get rid of some of those “friends”).


Here we go:


1. Click on the arrow:


Screenshot 2014-09-23 15.24.17
















2. Click on settings


Screenshot 2014-09-23 15.24.28





























3. Click “Blocking”


Screenshot 2014-09-23 15.24.36

























4. Go to Block App, and start typing the App you want to block, then select it… That’s It.


Screenshot 2014-09-23 15.30.36

Screenshot 2014-09-23 15.30.45


































No more game invites…




Alternative method:


1. Login to Facebook and visit the requests page in the App Center



2. Find the app you want to block Facebook game requests for and click the “X.”


Screenshot 2014-09-23 15.30.53









This will decline any requests to play this Facebook game.

Note: this will bring up the following menu with additional option. Here, you can block a specific game and even ignore all requests from a friend.



3. In the yellow box, click “ignore all requests from” and you’ll never receive another invite from that friend again


Screenshot 2014-09-23 15.30.58








Anything bothering you on Facebook like this, let us know and we will post a solution within one week…




Websites Are Dead!

Facebook business pages are so popular that most people think they don’t need a website anymore. The ease of use and “free cost” of having your business up and running in virtually no time, is viewed by many as alternatives to websites. I have seen business cards with Facebook page listed as website URL, i have also seen clients with existing websites that direct traffic to their social media profiles, especially Facebook. I have even heard people claiming that WEBSITES ARE DEAD!

But are they really dead? Lets examine this:


  • What’s the difference between meeting clients at a local coffee-shop & your office?
    • Your office is a controlled environment
    • Branding it as you please
    • Organising it as you wish
    • You control working hours
    • Private – with no competition in sight

Your office is your space, which you own and customise to be a reflection of who you are; just like your website.

Do i still need a website? Even when my product/services are not sold online? even with a Facebook business page free?


Absolutely, Definitely, YES!

Don’t be so quick to dismiss your product as one that can’t be sold online. Nowadays, there’s very little that can’t be sold over the internet. If you believe that your product/service cannot by any means possible be sold online, then you should at the very least have presence on the web so that customers, potential employees, business partners and perhaps even investors can quickly and easily find out more about your business and the products or services you have to offer.

No matter how great your Facebook page is, you don’t own it and have limited customisation capabilities. A website will always be beneficial,  information and credibility are key to attracting and retaining clients. Lets look at why having a website in addition to social media presence is a must:



From a branding stand point, Facebook is a template and limited to profile picture, cover photo (which has its own rules), apps, and Milestones (which are purely event-based).

A website is “your online front door.” It’s a great place to show your brand’s true color, and have much more control over what impression you give first-time clients.

Owning a website also illustrates credibility & professionalism. True, Facebook is free – but do you really want to be known as the a home-based business (when you are not) or who too cheap to build a site?



Yes, Facebook is free, but you can never own it. In the unlikely event Facebook suddenly decides to cancel business pages, its goodbye, Facebook page!

This is a far fetched possibility, but it shows that you have no control over what they do.

Just remember when they redesigned the timeline of business pages, or the welcome tab we spent so much time & effort on; thousands of business had to redesign their pages – again no control / ownership. Building your own website, will ensure complete control over how it look & feel, functionality, along with everything else inside it.


Features are limited

Lets look at the About section on a Facebook page, it is nicely organised yet restrictive. What if you would like to set up different information pages for services, pricing, different operating hours for different store…etc – you can’t, a separate app has to be built, and in most cases will not be entirely free. Another feature which is quite annoying is when it comes to sharing business information (About), you still have to share the entire page…


Target Audience

Not everyone in your target audience is necessarily on Facebook! Egypt has around 20MM Facebook accounts, and according to MCIT there are 42.5MM internet users (as of April 2014). That’s more than 50% of your target not available on Facebook. Even if they were, they’d still need to Like your page. Even if they did Like your page, it doesn’t necessarily mean they will see your updates, since organic reach of Facebook pages has decreased substantially in recent months.


Search & SEO

Potential clients/customers probably don’t know your business name before they find you. They will most likely do a Google search on your business type (e.g., TVs for sale Cairo) and then click through first page results. Google and other search engines do index Facebook pages, yet a website provides more customisations to tailor your SEO settings making your business easier to find.



Unlike your website, your Facebook page might have competition on it. If you are following a competitive page (and you should), most likely their news update will end up on your page’s newsfeed – you are both targeting the same niche. If they have a good offer, your customer (currently on your page) will  leave it to check out that offer.



There is no question about importance of social media, specifically Facebook. We have to be on it as well as many other social media sites (if and when relevant to our audience), yet Facebook (or social media alone) can never give you the full control (customisation) a website provides, from design to look & feel, to customisation and features.

If you’re going to invest time into building an online presence, i strongly recommend you do it right from the start. It has been reported that 83% of customers leave their homes with a pre-determined purchase design. Why? Because they search online first, and the first search is usually on google not Facebook. So if you want to be found, you need a website that is professionally designed, to stand any chance of being taken seriously.


Contrary to the title of the article, your website is very much alive and a priceless investment… What other media provides 24/7 – 365 access to your brand?



Mohamed ElEzaby





Protect Your Online Identity

Most people are very careful with personal documents such as a credit card, birth certificate or driver’s license. You keep them in a safe place and wouldn’t give them to someone you didn’t know or trust.You should do the same thing with your personal information online to prevent others from using this information to impersonate you, or hack your accounts.

Below are some key points to consider on the digital sphere, and hopefully these would reduce/eliminate that threat.

  • Passwords:

Make sure your password(s) is updated regularly and is a combination of numbers, symbols, upper & lower case letters. Passwords should NEVER be shared through emails, sms, IM or written on a piece of paper or given to someone unless you know them personally and trust them.


  • Registrations:

Online forms (registration) is part of our everyday “digital” life; so don’t give out your email unless you have to. Read the privacy policy of the website and decide if you trust them or not. If you don’t then, consider using an alias email account, and only use your primary email with friends and business you know and trust. Stop and think before you share any personal or financial information-about you, your friends or family. Don’t disclose identity information (drivers licence, birth date, address, credit card info, passwords) through email or online unless you have started the contact and you know the other person involved.


  • Teaching Your Kids:

We all teach our children not to talk to strangers, and in the digital world its more important than ever. Kids need to be constantly reminded that they should not talk to anyone they don’t know online. Even if they do, they should not give out any family or personal information to that person, since it could be an impersonator. Use parental controls whenever possible, and always keep an eye on your children’s online activity through (history) saved on web browsers.

kids safety

  • Social Media:

When using social networking sites, adjust your privacy settings to control the amount and type of information you want to share, so that people you don’t know very well can only see certain parts of your profile. If you leave it open and announce that you are enjoying a family vacation in the Swiss Alps, this is the perfect opportunity for burglars to attempt stealing your belongings. Don’t assume that someone is trustworthy just because they appear to know one of your friends.

Hand holding a Social Media 3d Sphere

  • Know what you are revealing:

You should always check who sees what, since privacy settings at social media sites are not always enabled by default. Facebook’s searchable postings and profiles, makes it easy for criminals to track you down; they don’t even have to be on Facebook. This is not something that should scare you, but rather makes you more careful with your privacy settings.

Allowing friends/family members to see your photos, status updates and email is OK, but it is safer to disable the search part. Also, if you allow friends of friends and ‘Anyone in my networks’ to see every online breath you take, you profile is now opened to hundreds of thousands (maybe millions) of people.

Privacy? logo

  • Internet Dating:

Internet dating is so popular, since you can conceal your true age, occupation, weight, gender and intentions. If you want to use the web to meet people, then do so safely. Be very careful with the information you give out, and also don’t take information by potential dates at face value. This is treacherous and idiotic. People take risks online with their identity that they’d never dream of taking in the real world.


  • E-commerce:

Obviously, do not engage in any financial transactions online without knowing and trusting the site first. When you do, always look for the lock symbol in your browser’s Status Bar and “https” in the Address Bar; these show that you’ve got a secure connection. The lock in itself is not a guarantee of security, but its absence is a guarantee of NO security.

  • Spam:

One of the easiest ways to get hacked, is when you get an email asking you to click on its links. NEVER EVER click a link from an email address that you do not know / trust. This is even more dangerous when the email states that you have a problem with your bank account. Again, never click the links, go to the bank’s website and seek answers to the problem, or call the customer service number.

  • Protect Your Systems:

Always secure your laptop/desktop with a password and make sure it is activated when you are not near. The same is applicable with our smart phones, use pass codes or passwords to lock your phone.


Think of your personal information as your money, you don’t leave it lying around for other to take.



Digital Matters

Digital Marketing, simplified…



Effectively Use LinkedIn

LinkedIn is a business-oriented social networking site mainly used for professional networking. This is not just another social media site, as evident from its increased popularity & importance as part of the digital marketing mix. Registered users have consistently increased over the past 18 months to reach well over 200 Million Registered users. LinkedIn has been publicly traded since 2011, outperforming Facebook in the process.
LinkedIn Share PriceFacebook Share Price

There are numerous purposes of the site, as follows:

1. Connections: To people you know from previous engagements, following the leaders and mentoring the followers.

2. Introductions: To people you wish to know through a mutual, trusted contact.

3. Review: People you are meeting for the first time for an interview or a new prospect

4. Recruitment:  LinkedIn is a cost effective way of recruiting, whether through advertising, listing available vacancies or contacting the potential straight away – also an effective way for job hunting

5. Knowledge: Gain valuable industry knowledge by actively participating in groups and discussions

6. Exposure: As a professional, you can expand your network and establish yourself as an expert in your field

7. Business Pages: Another venue to position your self (as a company/brand) in a professional manner

Now that we have given a bit of background on this tool, lets look at how to effectively use it.

1. Profile: Completing your profile with genuine information is critical to your LinkedIn success, it has to reach 100% for optimum results. Your headline should transmit value, your summary should illustrate passion and recommendations is evidence that all above information is genuine.

2. Photograph: This is not Facebook, and hence your picture should not be casual. The photo you use has to look professional, remember you are here for business networking. If you want to show off your boat, car or your dog, Facebook / Instagram / Flickr are much better vehicle than LinkedIn.

3. Recommendations & Endorsements: Continually grow recommendations through colleagues (past & present), customers, clients and suppliers. Always request with a personal message, being specific when asking. Regulate the amount of requests you send out for recommendations, you don’t want to be labeled as spam. Grab any opportunity to ask for feedback after interactions. Remember: recommendation is evidence that you are genuine.

4. Invitations: Send out invitations to connect with people you wish to get connected to, yet please be reasonable with the amount of invites you send out. Always, always, always tell the person you wish to connect to; how you know them or the reason for getting connected.

5. Groups & Discussions: Look for groups that are related to you industry and get involved. First you need to look and listen, then contribute (add value) and praise others, ask questions and provide insights, and start your own group and send out invitations to your network for participation.

6. Interactivity: Depending on your purpose for joining LinkedIn, allocate a time every day to interact with your network. Use the information (and there is plenty) to position yourself as an expert and enhance your reputation. Reach out to new prospects (companies and people). Help people in your expert field.

LinkedIn is a powerful resource if used properly, for example, if  recruiting you will save tones of money by searching for the ‘right’ candidate directly on the site without the need for advertising. If you are a job seeker, follow the companies you wish to join and apply whenever an opportunity arise. If you are a business owner, you can build & reinforce your reputation – while ‘deep searching’ prospect customers (B2B) – LinkedIn is a great traffic generator for B2B.


Digital Matters

Digital Marketing, Simplified.


Maximize Return on Investment

The debate of which is better offline or online marketing efforts have different response and schools of thought. On the one hand, “old school” marketers firmly believe in the offline efforts minimizing the impact of online. On the other, “new school” marketers are the complete opposite; yet each one of those two groups is right in their own way. Offline & online marketing are both unique in their way, both provide positive ROI in their respective weight; yet combined it is a lethal combination, if done right.

No one can deny the impact an offline (TV, Radio, OOH, Print…etc) campaign might have on footfall for an electronics retailer, inquires for a real estate developer, number of sold units of an FMCG, for example. (Unless in some instances when they get it completely wrong – remember the cheese brand a couple of years ago that won advertising awards for the creative message, and ZERO market share?).

Building on that example of an electronics retailer, lets say they are promoting a specific LED TV; if you have seen the ad, you would be tempted to check it out online (reviews, features…etc.) – that is if you are living in the 21st century – imagine not finding the info you want (directions, contact numbers, features, availability…etc.; & website) online for that specific retailer or product they are promoting. The next logical thing to do is to look at competition, i.e. potential lost business.

This is where integrating both efforts can lead to a greater affect, thus maximizing your ROI from your marketing efforts. Here is how, but first lets remind ourselves with the basics:

  • Website: Promote your website or digital presence on any kind of marketing material: Email signatures, leaflets, brochures, posters, business cards, outdoors, press and even on TV. Your digital presence is live 24/7 unlike your place of business. This will provide the potential customers with another touch point to explore and know more about your product/service at their own free time. Besides, how much information can you really squeeze in 30 sec commercial?
  • Consistency: Another important and vital element of the basics. Your message, look & feel must be consistent. Why do we feel “comfortable” with a brand that we know and trust? Imagine going to a fast food restaurant and they don’t have a consistent identity. Every store has a theme; every theme has a different look and feel to it. One is promoting value, the other is promoting healthy. It becomes a mess. Online presence too has to be consistent with over all look and fee. It seems trivial, but you would be shocked at how this is not catered to.
  • Format: One size does not fit all. Press ads will not look pretty on an outdoor sign because of the amount of text and details, It would also not look good in the online world because landing on your website means you will give me more information than the tool you used to bring me here (site/store…etc). Also, In the 21st century we have three types of screens. The BIG, which is referred to as TV; The medium which is also known as computer/laptop, and the small sized tablets and smart phones. What might look impressive on the big screen will not look the same on a small screen. Each vehicle has to be addressed with the suitable format, yet with the same consistency of message, look & feel.

After checking that the basics are right, lets look at some other hints and tips to maximize your marketing investment.

1. QR Code:

Much debate is happening about the importance and effectiveness of placing a QR Code on your marketing material – If you are not familiar with QR Codes, please see visit ( for more details – the question becomes: what have you got to lose? Try it, reserve a place for it on your print ad, or poster and test the effectiveness. Just recently, a car brand started using QR codes, actually their entire offline marketing effort is pushing potential customers online, and have been using QR code as one of the vehicles to direct traffic to their website… Try it out, we did and it worked.

2.  Visibility:

Make sure that the product/service you are promoting is placed above the fold on the desired landing page, with all features & available images. There is no point directing traffic to the site, only to not-finding what you are promoting, or its hidden somewhere on the inner pages. Providing an incentive to “buy now” always pays dividends. Be creative with your offering/incentive.

3. Paid Search:

Always use your offline keywords (selling line, product name, …etc.) as part of your paid search strategy, making sure that you are delivering a consistent message across platforms. Allocate more funds for keywords of product/service you are promoting to ensure top placement as well as providing your audience with an additional touch point for interaction.

4. Social Media:

“Social” by definition (according to is: “seeking or enjoying the companionship of others; friendly; sociable; gregarious.” This is exactly what brands need to be doing to engage with their audience. Brands should not be saying how great or unique they are; but rather provide content that is relevant to both the product and the customer. This is very difficult to achieve, but not with the right partner. Finally, add a link to your post in order to track. One of the many advantages of Digital Marketing is tracking and ROI calculation… more on that later.

It’s never too late to start implementing, or even tweak the current implementation. What’s important is the Will. The Will to try things in a different manner, explore new possibilities and learn from mistakes. The example given above about the cheese brand is a typical case study of the “Will” to try something different & learn from mistakes. Although the effects of their first efforts were a disaster, nevertheless, they had the will to try something new. They have done it again last summer (or the one before); but this time it was done right. They always had the will to try something different, and they did by having a fully integrated campaign, with TV & Digital as the spearheads. They have learned from their mistakes, and tried something new in the form of Digital Marketing.

The Epic success came across all KPI’s: market share, sales, distribution, revenue, TOM brand Awareness, brand affinity, engagement, …etc. and a complete change of perception towards the brand – From Zero to Hero in 6 weeks. Do you believe they have maximized their Marketing ROI? I Believe so, they got MUCH more than their initial investment.

Complete Case Study is Available Upon Request & Client’s Approval.

Digital Matters

Digital Marketing, Simplified.



Protect Kids from Internet Exploitation

kids are our most valuable asset, while their education is probably the best investment there is.
While growing up, access to the world was limited to travel, TV and some print. In today’s world, it only requires a few key strokes and literally seconds to find out the answer to “who is the tallest man?” or listen to the national anthem of  Tanzania, or walk-through the streets of Paris. Back in the days, it was apparently “simple” to “protect” children from molestation or fraud; for starters our parents did not have to deal with these rivers of information, multiple screens & increasing risk of online fraud or molestation ; a huge difference between us & them. Raising children is by no means a simple task, our parents must have had a million and one things to worry about; but things are not getting any easier – far from it; the introduction of the internet, tablets, smart phones, chat rooms, blogging, IM and explosion of social media makes it an increasingly difficult task to manage. Kids are spoilt for choice, and parents… are trying their best to raise good kids in today’s world.

Many questions are asked by parents:  When should we allow our children to get online? How much time? How to protect my children from being bullied, online? Social networking sites’ usage…etc. There is no simple or definite answer, it has to do with the level of communication we have with our kids. The more time we spent with them, the better people they will become “hopefully”…

This article outlines some of the risks children are exposed to in the digital world, while suggesting a few precautions to minimise these risks.

1. Sexual Molestation: Teens and young children are a prime target for predators. These sick minded people usually target this age due to their inexperience  and lack of knowledge of internet security. Typically, they are able to attract them through attention & kindness; they seem to “understand” what they are going through in their “tough” life – peer pressure, school, career…etc. They are also in-tune with the latest music and fashion trends. They are very good listeners, and will slowly introduce explicit material  into their conversations to lower the children’s inhibitions once they succeed in getting a face-to-face meeting. Unlike the offline world, we cannot easily figure them out in the digital space, yet there are precautions to minimise the risk.

2. Fraud: Once again, lack of knowledge of internet security “etiquette” makes teens and young children very vulnerable to fraud. For example, email scam is one of the most commonly used Fraud Techniques. By acquiring their personal information through social media & chat rooms, they can easily impersonate an individual they know and trust (uncle/cousin…etc) by sending them an email (usually the display name is from an acquaintance, and the actual email address is very close to that of the relative) a funny line/offer/promotion…etc with a link that plants a virus in their computers. The extent of damage to the machine is dependant on the type of virus, and varies from getting control of their machine to acquiring their entire address book. Scams range from sending money to a “relative in need” to impersonating that individual. Once again, there are measure to minimise that risk.

3. Cyberbullying: Bullying is not only a challenge in schools and social clubs, but on the cyber space as well. Cyberbullying is defined as use of the Internet and related technologies to harm other people, in a deliberate, repeated, and hostile manner, according to wikipedia. Cyberbullying is potentially more dangerous than school bullying, for the lack of a “cyber principle” to take up this issue with.

These are all serious challenges that face the vast majority of parents, who might be thinking that limiting screen time might limit the progress of children’s education and exposure to the world. They might be right in a way, yet there are measure to be taken to minimise that threat and making sure that time and money investments in our children is maximised for optimum return.

Steps to Protect Children from Digital Exploitation:

1. The first item on the list is communication. Its imperative to stay as close as possible to children without suffocating them. They have to learn about the threats of being online just as much as the benefits. Depending on age, one should start introducing these threats in a simple and understandable language. With good communication and understanding, children will feel at ease discussing explicit material with you, and possibly protecting them from harm.

2. Set YOUR Rules: It is advisable to always keep internet browsing machines (laptops/desktops…etc) in a public area of the house. This is very difficult with the introduction of tablets and smart phones, yet with good communication you can always reach a “perceived” compromise. For example, internet browsing is only allowed in the living room.

3. Check: Children MUST understand that trust is earned and not given, and in order to build trust; we have to CHECK! Always check hard / portable drives, browsing & chat histories; for explicit material or any thing you might find “fishy” or compromising. Random as well as planned checks are recommended. They also have to understand that we trust them, but do not trust that others will respect their lack of knowledge & inexperience in life.

4. Online Identity: Advise your children not to use their full names, maybe a first name or even a nickname (nothing that would attract unwanted attention). Teach them to be smart with images they post, so they don’t reveal too much information; for example, avoid images revealing: home address, school uniform…etc. When it comes to email, its advisable to share an account so you always have access to everything they get in their inbox; eliminating scam mail problems (identity theft, viruses…etc)

5. General:

– Don’t talk to strangers: Avoid it as much as possible, yet when faced with a situation where they have to; then advise them not to reveal personal information.

– Passwords: They should never EVER give their passwords to anyone outside the vicinity of home, and change them frequently. This is one of the most common methods of online theft/fraud/molestation.

– Private Chat rooms are forbidden. It is the ideal place for a child molester to hide, posing as a 12YO- they should always stay in the public chat rooms. Only chat with people you know.

– Clicking an “ad” is forbidden (usually placed as a banner on top of the page, as well on the right hand side) – so many scams and virus attacks happen when you click one of those ads. They should also ask for permission before downloading anything off the internet.

– Use filters and parental control options: Many of today’s operating systems come with build in parental control options, its always a good idea to familiarise yourself with it. Plenty of options are available, from blocking certain sites, to restricting browsing to selected site.

Using common sense and building a trust-based relationship (as well as reading and educating ourselves) with children is probably the best way to protect our loved ones for Cyber-Harm. There are many references online on how to protect your children, and the FBI‘s guide for parents is a good starting point. Stay Safe & Be Safe.

Digital Matters

Digital Marketing, Simplified.