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Mobile Marketing

  • Over the years, marketers have seen a considerable shift in focus in the online realm as the digital world continues to evolve. In the early 90s, the hype was on having a website; everyone wanted be part of the dot-com blitz. Though having an online presence was important, the concept of pay-per-click, search engine optimization and other forms of traditional Internet marketing became critical components to the success of any website.
  • Not long after traditional Internet marketing reached its peak in popularity, the explosion of social media transformed the face of Internet marketing. With social networking and social media sites like Facebook, Twitter, LinkedIn and YouTube taking the world by storm, the practice of social media marketing took precedence.
  • To no one’s surprise, the world of digital media is shifting again. Now the next big contender is mobile marketing. Often times, the term “mobile marketing” is linked to the idea of sending advertising messages to people’s mobile phones. A few years ago, this might have been the case. But mobile marketing encompasses several techniques; it’s more than just text message marketing. Mobile marketing involves services like mobile websites, social location marketing, SMS and MMS marketing and mobile apps – just to name a few. Think of mobile marketing as the umbrella under which these other mobile services lie, all of which have the potential to help companies bring in new customers and create brand loyalty.
  • Mobile marketing has exploded over the past few years. There are 5 billion cell phones in the world and they are still a relatively new phenomenon. The massive growth of the iPhone, iPad, and Android devices has opened a new world for mobile marketing opportunities.
  • There are a variety of mobile marketing strategies including the creation of apps that serve your business, mobile websites, and location-based marketing. Text messages are still a powerful tool if used correctly and we can help you craft the perfect mobile marketing plan.
  • Mobile marketing can extend to mobile customer support and mobile workforces as well. We are becoming a global mobile economy and this is just the tip of the iceberg.